Borovets was developed into a modern ski resort of high class with luxury hotels, restaurants, discos, shops and a good choice of pistes and lifts. Borovets is a resort of Alpine type and provides very good conditions for snowsports in winter: skiing, snowboarding, cross-country skiing, ski jumps and biathlon, ski-doo, ice-skating in the resort, etc.

There are available ski runs for beginners, intermediates and advanced skiers, designed with international markings and multilingual signs. Pistes are maintained to a high standard. The ski runs of Borovets are located in three different regions. Cross-country and biathlon tracks are located 2 km away from the resort together with the cross-country tuition tracks. There is a run for night skiing as well and eight snow cannons for artificial snow are installed to guarantee the snow cover if needed. 

Borovets is full of bars, cafes, night clubs, discos. The night life is excellent at this resort. It is known as the most interesting ski centre regarding party time. Having been catering for foreign tourists for many years now, the staffs are known to be friendly and professional. Most of the places work till the early morning and offer good prices and special 'happy hour' discounts.